The crux of green marketing: an empirical effusive study
Year of publication: |
2012
|
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Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Green marketing | Environmental friendliness | Environmental consciousness | Environmental problems | Brand preference |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in European Journal of Social Science 3.27(2011): pp. 425-435 |
Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: |
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