The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Intro -- The Design Thinking Playbook -- Content -- Foreword -- Introduction -- 1. Understand Design Thinking -- 1.1 What needs are addressed in the Playbook? -- 1.2 Why is process awareness key? -- 1.3 How to get a good problem statement -- 1.4 How to discover user needs -- 1.5 How to build empathy with the user -- 1.6 How to find the right focus -- 1.7 How to generate ideas -- 1.8 How to structure and select ideas -- 1.9 How to create a good prototype -- 1.10 How to test efficiently -- 2. Transform Organizations -- 2.1 How to design a creative space and environment -- 2.2 What are the benefits of interdisciplinary teams? -- 2.3 How to visualize ideas and stories -- 2.4 How to design a good story -- 2.5 How to trigger change as a facilitator -- 2.6 How to prepare the organization for a new mindset -- 2.7 Why strategic foresight becomes a key capability -- 3. Design the Future -- 3.1 Why systems thinking helps to understand complexity -- 3.2 How to apply lean business model thinking -- 3.3 Why business ecosystem design becomes the ultimate lever -- 3.4 How to bring it home -- 3.5 Why some design criteria will change in the digital paradigm -- 3.6 How to kick-start digital transformation -- 3.7 How artificial intelligence creates a personalized customer experience -- 3.8 How to combine design thinking and data analytics to spur agility -- Closing words -- What have we learned on the journey? -- Tschüss, Peter! Zàijiàn, Lilly! Bye-bye, Marc! Hello, Future! -- Presentation of the Experts -- Sources -- Index -- EULA