The development of an analytical tool for integrating 'the voice of the consumer' in new product development
Year of publication: |
2006
|
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Authors: | de Carlos, Pilar ; Garcia Martinez, Marian ; de Felipe, Isabel ; Briz, Julian ; Morais, Federico |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | quality function deployment | new product development | voice of consumer. | Consumer/Household Economics | Demand and Price Analysis |
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