The dynamics and evolution of the service marketing literature: 1993–2003
Year of publication: |
2007
|
---|---|
Authors: | Furrer, Olivier ; Sollberger, Pierre |
Published in: |
Service Business. - Springer. - Vol. 1.2007, 2, p. 93-117
|
Publisher: |
Springer |
Subject: | Service marketing research | Content analysis | Evolution | Themes | Literature review |
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