The effectiveness of celebrity endorsement for print advertisements
Year of publication: |
2008-01
|
---|---|
Authors: | Roozen, Irene |
Institutions: | Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel) |
Subject: | Celebrity endorsement | source credibility model | source attractiveness model | meaning transfer model |
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