The effectiveness of recruitment advertisements and recruitment websites : indirect and interactive effects on applicant attraction
Year of publication: |
2014
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Authors: | Baum, Matthias ; Kabst, RĂ¼diger |
Published in: |
Human resource management. - Hoboken, NJ : Wiley, ISSN 0090-4848, ZDB-ID 83105-0. - Vol. 53.2014, 3, p. 353-378
|
Subject: | recruitment | applicant attraction | web-based recruitment | recruitment advertisements | structural equation modeling | interaction effects | Personalbeschaffung | Recruitment | Werbewirkung | Advertising effects | Website | Personalmarketing | HR marketing | Online-Marketing | Internet marketing | Personalauswahl | Personnel selection | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
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