The evolution of B2B strategies in the rise of value co-creation and service management
Year of publication: |
2023
|
---|---|
Authors: | Chowdhury, Naushaba ; Balaraman, Pravin ; Liu, Jonathan |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 16.2023, 4, p. 708-732
|
Subject: | Apparel industry | B2B customer journey | B2B marketing strategy | Services marketing | Value co-creation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Service-Dominant Logic | Service-dominant logic |
-
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko, (2016)
-
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario, (2016)
-
Lappalainen, Inka, (2019)
- More ...
-
Creative accounting practice and business performance: evidence from Pakistan
Malik, Ali, (2011)
-
Shaping the Halal into a brand?
Wilson, Jonathan A.J., (2010)
-
Why Halal causes brands trouble?
Wilson, Jonathan A.J., (2010)
- More ...