The evolving role of artificial intelligence in marketing : a review and research agenda
Božidar Vlačić, Leonardo Corbo, Susana Costa e Silva, Marina Dabić
| Year of publication: |
2021
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|---|---|
| Authors: | Vlačić, Božidar ; Corbo, Leonardo ; Silva, Susana C. ; Dabić, Marina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 187-203
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| Subject: | Artificial intelligence | HOMALS | Intelligent system | Marketing | Multiple correspondence analysis | Systematic literature review | Künstliche Intelligenz | Bibliometrie | Bibliometrics |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: volume 134, September 2021, Seite 414 |
| Other identifiers: | 10.1016/j.jbusres.2021.01.055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494515