The four steps to the epiphany : successful strategies for products that win

Steven G. Blank

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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Year of publication:	2007 ; 3. ed., 5. rev. printing
Authors:	Blank, Steve
Publisher:	[San Mateo, Calif. : Cafepress]
Subject:	Unternehmensgründung \| Business start-up \| Produktentwicklung \| New product development \| Unternehmensplanung \| Corporate planning \| USA \| United States
Description of contents:	Table of Contents [gbv.de] ; Abstract [stevenblank.com]

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Extent:	X, 281 S. graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Ratgeber
Language:	English
Notes:	Hier auch später erschienene, unveränderte Nachdrucke 6. revised printing
ISBN:	0-9764707-0-5
Classification:	Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009542558