The future of research on customer-to-customer interaction (CCI)
Year of publication: |
2024
|
---|---|
Authors: | Nicholls, Richard |
Published in: |
A Research Agenda for Service Marketing. - Cheltenham : Edward Elgar Publishing Limited, ISBN 978-1-80392-317-8. - 2024, p. 183-221
|
Subject: | Customer-to-customer interaction (CCI) | Other customers | Literature review | Extended customer encounter | CCI management | Research agenda | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Dienstleistungsmanagement | Service management | Konsumentenverhalten | Consumer behaviour |
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