The impact of brand transparency of food delivery apps in interactive brand communication
Year of publication: |
2024
|
---|---|
Authors: | Chopdar, Prasanta Kr ; Paul, Justin |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 2, p. 238-256
|
Subject: | Brand transparency | Food delivery application | Partial least squares structural equation modeling | Perceived risk | Signaling theory | Markenführung | Brand management | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Signalling | Strukturgleichungsmodell | Structural equation model | Lebensmittel | Food | Markenartikel | Brand |
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