The impact of fear on the effectiveness of customer empowerment-messages in online retailing
Year of publication: |
2022
|
---|---|
Authors: | Atalay, A. Selin ; El Kihal, Siham ; Pfrang, Thilo |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 9, p. 1677-1686
|
Subject: | COVID-19 | economic fear | empowerment | existential threat | fear | online retailing | Online-Handel | Online retailing | Welt | World | Coronavirus | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Angst | Anxiety | Electronic Commerce | E-commerce |
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