The impact of live cases on student skill development in marketing courses
Year of publication: |
2023
|
---|---|
Authors: | Cummins, Shannon ; Johnson, Jeff S. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 1, p. 55-69
|
Subject: | client-based projects | critical thinking | learning approaches and issues | marketing education issues | oral communication | skill development | skills/trait development in marketing education | teamwork/projects/issues | time-management | Betriebswirtschaftsstudium | Graduate business education | Marketing | Qualifikation | Occupational qualification | Lehrplan | Curriculum | Studierende | Students | Berufsbildung | Vocational training | E-Learning | E-learning |
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