The impact of market orientation on new product performance through product launch quality : a resource-based view
Year of publication: |
2022
|
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Authors: | Fakhreddin, Farbod ; Foroudi, Pantea |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2108220, p. 1-22
|
Subject: | innovation management | market orientation | new product development | New product performance | product innovation | product launch quality | resource-based view | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovation | Ressourcenorientierter Ansatz | Resource-based view | Innovationsmanagement | Innovation management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2108220 [DOI] hdl:10419/289138 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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