The impact of performance measurement diversity on customer-oriented selling behavior
Year of publication: |
2023
|
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Authors: | Kerr, Peter D. ; Franco-Santos, Monica |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 56-67
|
Subject: | Sales control | Performance management | Measurement diversity | Sales ethics | Customer-oriented selling behavior | Selling complexity | Performance-Messung | Performance measurement | Verkauf | Selling | Verkaufspersonal | Salespeople | Performance-Management | Diversity Management | Diversity management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
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