The impact of product features on market orientation in technology-based new ventures
Year of publication: |
2023
|
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Authors: | Zhou, Zhao ; Verburg, Robert M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-9
|
Subject: | Market orientation | Product protect-ability | Product scalability | Resource orchestration theory | Technology entrepreneurship | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Unternehmenserfolg | Firm performance | Produktivität | Productivity | Hochtechnologie | High technology | Produktentwicklung | New product development |
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