The impact of XR applications' user experience-based design innovativeness on loyalty
Year of publication: |
2023
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Authors: | Jeon, Joo-Eon |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 1, Art.-No. 2161761, p. 1-16
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Subject: | design innovativeness | engagement | loyalty | user experience | XR application | Innovation | Beziehungsmarketing | Relationship marketing | Produktgestaltung | Product design | Kundenintegration | Customer integration | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2161761 [DOI] hdl:10419/294212 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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