The impacts of logo dynamism and product types on brand market performance
Year of publication: |
2023
|
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Authors: | Wang, Xin ; Liu, Huimin ; Chen, Hao |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-13
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Subject: | Hedonic products | Logo dynamism | Market performance | Quality inference | Utilitarian products | Markenartikel | Brand | Produktqualität | Product quality | Markenimage | Brand image | Produktivität | Productivity | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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