The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector
Year of publication: |
2023
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Authors: | Quynh Tran Xuan ; Hanh T.H. Truong ; Tri Vo Quang |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2244765, p. 1-25
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Subject: | customer experience | integration quality | omnichannel retailing | perceived assurance | perceived fluency | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2244765 [DOI] hdl:10419/294575 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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