The incompatibility of proactive market orientation and postponement strategy in product differentiation
Year of publication: |
2023
|
---|---|
Authors: | Yuki, Sho ; Kubo, Tomokazu |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 13, p. 92-104
|
Subject: | Exploitation | Exploration | Postponement | Proactive market orientation (PMO) | Product differentiation | Marketingmanagement | Marketing management | Produktdifferenzierung | Produktgestaltung | Product design |
-
Product differentiation in video games : a closer look at Fortnite's success
Moritz, Karl-Heinz, (2020)
-
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood, (2015)
-
Produktindividualisierung als Marketing-Ansatz
Schneider, Paul, (1998)
- More ...
-
Yuki, Sho, (2020)
-
Non-contractibility and Market Uncertainty in Franchise Systems
Shiroishi, Hidetoshi, (2012)
-
What determines firms' intention to postpone product differentiation?
Ono, Akinori, (2018)
- More ...