The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Year of publication: |
2022
|
---|---|
Authors: | Tolstoy, Daniel ; Nordman, Emilia Rovira ; Vu, Uyen |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 3, p. 1-10
|
Subject: | Cross-border e-commerce | International e-commerce | International performance | Market orientation | Marketing ambidexterity | Online marketing capability | SMEs | KMU | SME | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
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