The influence of organizational and national culture on new product performance
Year of publication: |
May 2016
|
---|---|
Authors: | Eisend, Martin ; Evanschitzky, Heiner ; Gilliland, David I. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 3, p. 260-276
|
Subject: | Innovation | Nationalkultur | National culture | Unternehmenskultur | Corporate culture | Bibliometrie | Bibliometrics |
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