The influence of thematic product displays on consumers : an elaboration-based account
Year of publication: |
September 2017
|
---|---|
Authors: | Lam, Shun Yin ; Fu, Jeanne Ho-ying ; Li, Dongmei |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 868-883
|
Subject: | conceptual congruence | conceptual fluency | product display | service environment | shopping motivation | structural equation modeling | Verbraucher | Consumers | Dienstleistung | Services | Modellierung | Scientific modelling | Umwelt | Environment | Motivation |
-
Understanding on-the-go consumption : identifying and quantifying its determinants
Benoit, Sabine, (2016)
-
Trading effort for money : consumers' cocreation motivation and the pricing of service options
Xia, Lan, (2014)
-
Soeteman-Hernández, Lya Guadalupe, (2018)
- More ...
-
Li, Fangjun, (2014)
-
Blazing the trail versus trailing the group: Culture and perceptions of the leader's position
Menon, Tanya, (2010)
-
Authentic leadership, traditionally, and interactional justice in the Chinese context
Li, Fangjun, (2014)
- More ...