The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Year of publication: |
2015
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Authors: | Cleveland, Mark ; Laroche, Michel ; Takahashi, Ikuo |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 5, p. 364-387
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Subject: | Acculturation | consumer behavior | globalization | global consumer culture | Japan | national ethnic identity | structural equation modeling | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Soziale Integration | Social integration | Ethnische Gruppe | Ethnic group |
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