The journal of product & brand management
| Alternative title: | The journal of product and brand management |
|---|---|
| Year of publication: |
1992-
|
| Published: |
1.1992 - |
| Publisher: |
Bingley : Emerald [Erscheinungsort nicht ermittelbar] : Proquest anfangs: Bradford : MCB University Press |
| Subject: | Produktmanagement | Product management | Markenführung | Brand management |
| Published items: |
189 hits in ECONIS - Online Catalogue of the ZBW
|
freely available
| Extent: | Online-Ressource |
|---|---|
| Type of publication: | Journal |
| Language: | English |
| Notes: | Gesehen am 26.07.2019 |
| ISSN: | 2054-1643 |
| Other identifiers: | 2020682-3 [ZDB] |
| Classification: | Betriebswirtschaft: Allgemeines ; skw-BIZ-07001 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001514636