The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Year of publication: |
2017
|
---|---|
Authors: | Gautam, Vikas ; Sharma, Vikram |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 6, p. 872-888
|
Subject: | confirmatory factor analysis | intimacy | luxury fashion brands | purchase intentions | social media marketing | structural equation modeling | trust | Mode | Fashion | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
-
Kallevig, Annette, (2024)
-
Youn, Song-yi, (2022)
-
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D., (2014)
- More ...
-
Gautam, Vikas, (2019)
-
Gautam, Vikas, (2018)
-
Does consideration for future consequences matter in consumer decision to rent electric vehicles?
Srivastava, Ankur, (2023)
- More ...