The moderating effect on purchasing intention in the health food industry
Year of publication: |
June 2018
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Authors: | Lee, Wan-I ; Chen, Chun-Chi ; Huang, Yu-Han |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 7.2018, 2, p. 155-174
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Subject: | Product perceived attributes | perceived value | two factor theory | purchase intention | health food | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Taiwan | Ernährungsindustrie | Food industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/180783 [Handle] |
Classification: | L66 - Food; Beverages; Cosmetics; Tobacco ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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