The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams
Year of publication: |
2019
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Authors: | Arora, Anshu ; Arora, Amit ; Taras, Vas |
Published in: |
International journal of cross cultural management. - London : Sage, ISSN 1741-2838, ZDB-ID 2053516-8. - Vol. 19.2019, 2, p. 160-193
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Subject: | Culture | doppelgänger effect | global virtual teams | interpersonal closeness | social media | social spatial imagery | word-of-mouth | xenocentrism | Social Web | Social web | Virtuelles Team | Virtual team | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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