The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Year of publication: |
November 2018
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Authors: | Cillo, Paola ; Griffith, David A. ; Rubera, Gaia |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 6, p. 49-70
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Subject: | marketing-finance interface | new product portfolio innovativeness | stock holding | investor heterogeneity | Hofstede | Portfolio-Management | Portfolio selection | Innovation | Produktentwicklung | New product development | Anlageverhalten | Behavioural finance | Kapitaleinkommen | Capital income | Innovationsmanagement | Innovation management | Produktmanagement | Product management |
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