The new production of users : changing innovation collectives and involvement strategies
Year of publication: |
2016
|
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Other Persons: | Hyysalo, Sampsa (ed.) ; Jensen, Torben Elgaard (ed.) ; Oudshoorn, Nelly (ed.) |
Publisher: |
London : Routledge |
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovationsakzeptanz | Innovation adoption | Innovation | Marketing |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xvii, 339 Seiten Illustrationen |
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Series: | Routledge studies in innovation, organization and technology. - New York, NY [u.a.] : Routledge, ZDB-ID 2260114-4. - Vol. 42 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
Language: | English |
Notes: | Enthält 12 Beiträge. - Includes bibliographical references and index Includes bibliographical references and index |
ISBN: | 978-1-138-21877-2 ; 978-1-138-12456-1 ; 978-1-315-64808-8 |
Classification: | Marketing ; Forschung und Entwicklung |
Source: | ECONIS - Online Catalogue of the ZBW |
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