The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Year of publication: |
2023
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Authors: | Su, Yiran ; Guo, Xuan ; Wegner, Christine ; Baker, Thomas A., III. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 37.2023, 5, p. 371-388
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Subject: | NIL | influencer marketing | credibility | athlete branding | sport marketing | Sportmarketing | Sports marketing | Sportler | Athletes | Markenführung | Brand management | Hochschule | Higher education institution | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
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