The paradigm shift from producer to consumer innovation : implications for consumer research
Year of publication: |
2019
|
---|---|
Authors: | Moreau, C. Page ; Franke, Nikolaus ; Hippel, Eric von |
Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 81-99
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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