The phygital transformation : a systematic review and a research agenda
Year of publication: |
2023
|
---|---|
Authors: | Mele, Cristina ; Russo Spena, Tiziana ; Marzullo, Marialuiza ; Di Bernardo, Irene |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 3, p. 323-349
|
Subject: | Phygital label | Systematic literature review | ADO framework | Phygital transformation |
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