The quality of case studies on new product development : state of the art and future prospects
Year of publication: |
2023
|
---|---|
Authors: | Wang, Jinfeng ; Zhang, Luyao ; Lin, Kuo-Yi ; Feng, Lijie |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1447-1464
|
Subject: | Business and industrial marketing | Case study | Evaluation framework | New product development |
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