The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Year of publication: |
2024
|
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Authors: | Febriyantoro, Mohamad Trio ; Mulyadi, Tirta ; Hendrayani, Eka ; Kadir, Rifadli D. ; Kraugusteeliana, Kraugusteeliana ; Farida Qoriani, Hersa ; Fageh, Achmad |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2336637, p. 1-15
|
Subject: | Digital celebrities | social interaction | purchase intention | Soziale Beziehungen | Social relations | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Online-Handel | Online retailing | Digitalisierung | Digitization | Social Web | Social web | Online-Marketing | Internet marketing |
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