The role of social marketing in achieving the planet sustainable development goals (SDGs)
Year of publication: |
2023
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Authors: | Rodriguez-Sanchez, Carla |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 3, p. 559-571
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Subject: | Communication | Interventions | Pro-environmental behavior | Social marketing | Sustainable development goals (SDGs) | Nachhaltige Entwicklung | Sustainable development | Social Marketing | UN-Entwicklungsziele | UN development goals | Sustainable Development Goals | Sustainable development goals | Umweltbewusstsein | Environmental consciousness | Armutsbekämpfung | Poverty reduction |
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