The Stock Market in the Driver's Seat! Implications for R&D and Marketing
Year of publication: |
2011
|
---|---|
Authors: | Chakravarty, Anindita ; Grewal, Rajdeep |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 9, p. 1594-1609
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | finance | marketing | research and development |
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