The usage of digital marketing channels in SMEs
Year of publication: |
2015
|
---|---|
Authors: | Taiminen, Heini Maarit ; Karjalouto, Heikki |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 22.2015, 4, p. 633-651
|
Subject: | Resources | Social media | Marketing communications | Digital marketing | Tools | Technology adoption | Channels | Small- and medium-sized organizations | KMU | SME | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Social Web | Social web |
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