The value of celebrity endorsements: A stock market perspective
Year of publication: |
2011
|
---|---|
Authors: | Ding, Haina ; Molchanov, Alexander ; Stork, Philip |
Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 2, p. 147-163
|
Publisher: |
Springer |
Subject: | Event study | Celebrity endorsement | Match-up | Internet | Marketing |
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