The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Year of publication: |
2023
|
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Authors: | Rahman, Mahabubur |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-12
|
Subject: | Brand equity | Financial constraint | Firm performance | Green product innovation (GPI) | Unternehmenserfolg | Innovation | Markenführung | Brand management | Markenimage | Brand image | Unternehmensfinanzierung | Corporate finance | Öko-Produkt | Sustainable product | Produktentwicklung | New product development |
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