Tolerating and managing failure: an organizational perspective on customer reacquisition management
Year of publication: |
2020
|
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Authors: | Vomberg, Arnd ; Homburg, Christian ; Gwinner, Olivia |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 5, p. 117-136
|
Subject: | culture | customer reacquisition | customer reacquisition policies | failure tolerance | marketing organization | marketing strategy | psychological ownership | Organisatorischer Wandel | Organizational change | Übernahme | Takeover | Beziehungsmarketing | Relationship marketing | Börsengang | Initial public offering |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022242920916733 [DOI] 10.1177%2F0022242920916733 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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