Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Year of publication: |
2024
|
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Authors: | Ramsey, Jase R. ; Lorenz, Melanie P. ; Roy, Douglas ; Monteiro, Plínio Rafael Reis |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 1, p. 62-77
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Subject: | co-creation | Customer engagement | customer-to-customer | new product development | trust | value | Produktentwicklung | New product development | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Vertrauen | Confidence | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
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