Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets : the case of the Indian healthcare innovations
Year of publication: |
October 2018
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Authors: | Agarwal, Nivedita ; Brem, Alexander ; Grottke, Michael |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 135.2018, p. 91-98
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Subject: | Emerging markets | Multinationals | Product development | Innovation | Corporate entrepreneurship | Bottom of the Pyramid | Indien | India | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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