Le transfert d’identification à la marque dans le cadre des alliances de marques (The transfer of identification to the brand in the case of brand alliances)
Year of publication: |
2006-02
|
---|---|
Authors: | hewy, Pierre |
Institutions: | Laboratoire de Recherche sur l'Industrie et l'Innovation (Lab.RII), Université du Littoral Côte d'Opale |
Subject: | brand alliances | identification | transfer |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | French |
Notes: | Published in Cahiers du Lab.RII, Février 2006 Number 118 25 pages longages |
Classification: | L15 - Information and Product Quality; Standardization and Compatibility ; M21 - Business Economics |
Source: |
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