Trash it or Sell it? A Strategic Analysis of the Market Introduction of Product Innovations
Year of publication: |
2014
|
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Authors: | Dawid, Herbert ; Kopel, Michael ; Dangl, Thomas |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovation | Produktentwicklung | New product development | Theorie | Theory | Marketing | Verkauf | Selling |
Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2006 erstellt |
Other identifiers: | 10.2139/ssrn.902024 [DOI] |
Classification: | L13 - Oligopoly and Other Imperfect Markets ; O31 - Innovation and Invention: Processes and Incentives |
Source: | ECONIS - Online Catalogue of the ZBW |
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