Turf wars : product line strategies in competitive markets
Year of publication: |
January-February 2016
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Authors: | Joshi, Yogesh V. ; Reibstein, David J. ; Zhang, Z. John |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 128-141
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Subject: | product line strategy | differentiation | multi-product competition | game theory | Spieltheorie | Game theory | Fertigungsprogramm | Master production schedule | Wettbewerbsstrategie | Competitive strategy | Produktdifferenzierung | Product differentiation | Wettbewerb | Competition | Mehrproduktfertigung | Multiproduct production | Produktmanagement | Product management |
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