Understanding CSR and customer loyalty : the role of customer engagement
Year of publication: |
2022
|
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Authors: | Agyei, James ; Sun, Shaorong ; Penney, Emmanuel Kofi ; Abrokwah, Eugene ; Agyare, Ramous |
Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 23.2022, 4, p. 869-886
|
Subject: | Corporate social responsibility | customer engagement | ghana | life insurance | loyalty | Lebensversicherung | Life insurance | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Ghana |
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