Use big data to leverage customer need diversity for radical innovation
Year of publication: |
2023
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Authors: | Dean, Tereza ; Zhang, Haisu ; Xiao, Yazhen |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1620-1644
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Subject: | big data | customer needs | new product development | Radical innovation | strategic flexibility | Innovationsmanagement | Innovation management | Big Data | Big data | Produktentwicklung | New product development | Innovation | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
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