User engagement in social media : an explorative study of Swedish fashion brands
Year of publication: |
2016
|
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Authors: | Geissinger, Andrea ; Laurell, Christofer |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 2, p. 177-190
|
Subject: | Fashion | Social media | User-generated content | Brand engagement | Iser engagement | Social Web | Social web | Mode | Online-Marketing | Internet marketing | Schweden | Sweden | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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