Using memes in online surveys to engage and motivate respondents
Catherine A. Roster
Year of publication: |
2021
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Authors: | Roster, Catherine A. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 6, p. 754-771
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Subject: | computer-mediated communication | memes | online survey | panel samples | response quality | survey engagement | Social Web | Social web | Befragung | Interview | Leistungsmotivation | Work motivation | Internet | Marktforschung | Market research | Online-Marketing | Internet marketing | Panel | Panel study | Online-Befragung | Web survey | Stichprobenerhebung | Sampling | Motivation |
Saved in:
Online Resource